Sweet Protection is awarded the Honours Award for Design Excellence for two product series; the Crusader range of clothing and the helmets Trooper Halfcut and Fullcut.
These are products designed for the most experienced, discerning and image-conscious snowboarders and extreme freestyle skiers. The products are among the absolute best in their field, and they are developed for an international market with strong competition from many well established brands. Sweet Protection has a long-term devotion to design, where the focal point of the process is the needs of the product’s users.
Sweet Protection Crusader range of clothing are designed with uncompromising attention to comfort, flexibility and functionality. The materials and zips used are among the best on the market, and the clothes feature a number of functional and visual details that are innovate and unusual. The items are extremely well made, and the detailing and colours help create the user’s image. Untraditional pattern constructions and clever cuts with taped seams provide exceptional freedom to move.
Sweet Protection Trooper Halfcut and Fullcut are protective helmets that represent a technical and design innovation on a high level. The combination of carbon fibre and moulded plastic is unprecedented and successful, and the properties of these two materials are exploited to create an optimal product, in terms of both function and aesthetics. The helmets sit well and feel safe, despite being so light. Every detail has been thought through and well designed, and the finish is of a very high quality. Visually, the helmets are distinctive on the slopes, and the packaging and graphic presentation support the overall image.
The jury is impressed by Sweet Protection and what they have achieved. Both the clothes and the helmets support the core values of their brand. These are uncompromising products suited to bring Sweet Protection far in the international market.
Company: Sweet Protection AS
Design: Abry Design AS
Award / year: Honours Award for Design Excellence - 2005