Helly Hansen Shorehike is a professional sailing and surfing shoe with a new, innovative design and detailing as well as a startling appearance. The shoe is an exciting new development within this market segment and for the company. It stands out clearly from other corresponding products offered by the big international brands.Shorehike offers a solution to a need in the market - the last and built up instep give good support in all situations, it grips well and drains from the sole. The shoe is comfortable, light and soft. The use of materials, appearance and finish are all of extremely high quality. The visual design is stylish, consistent and aggressive - announcing the function of the shoe. In total, this creates a product that has internationally, a news value, which in turn results in Helly Hansen Shorehike as an honorable winner of the Honours Award for Design Excellence.

Company: Helly Hansen AS

Project group company: Richard Collierwww.hellyhansen.com

Design: David Solk

Award / year: Honours Award for Design Excellence - 2004

Category: Winners