Farris Profile Bottle 0,33 l and label

The Farris bottle's new profile

The Farris bottle's new profile represent a quantum leap for a traditional brand. The designers have succeeded in giving the bottle a uniqueness that strengthens the brand and has rapidly increased sales in the Norwegian market.

The bottle expresses key values, such as purity, freshness and quality. The label emphasises the same values and leaves no doubt in the consumers mind that this is a product from Farris. This is an effective design that both communicates the company's core values and strengthens a well-known brand.

Company: Ringnes AS

Project group company: Jan Hillesland, director of marketing. Haagen Sæther-Larsen, former head of marketing. Anne-Grete Johansen, product manager Farris


Design: Strømme Throndsen Design (bottle) and Scandinavian Design Group (label)

Project group design company: Strømme Throndsen Design: Morten Throndsen, project manager/designer. Eia Grødal, designer Scandinavian Design Group: Pia Ravnsborg, project manager. Eilen Horpestad, consultant Monica Bergnor and Einar Hatlo, designers. Elisabeth Andresen, senior designer



Award / year: Honours Award for Design Excellence - 2001

Category: Winners