Bavac - packaging and strong graphic expression

Innovative packaging and strong graphic expression are brand-building in a way that truly distinguishes Bavac sports underwear in the market. The soft form of the logo underlines the comfort of the products, while the creative packaging form and use of materials create a clear identity and differentiate Bavac from its competitors in the shop. (This Identity design is user-friendly: the packaging invites shoppers to open the lid and touch the contents, and the label is made of a soft material and placed on the outside of the garments so as to not irritate the skin.)

Company: Elite Sport

Project group company: Jon Inge Gullikstad, markedsansvarlig; Grethe Tveitnes, produktansvarlig; Jørn Næss, salgsansvarlig

Design: Panorama design

Project group design company: Morten Fornebo, designer; Knut Bang, produktdesigner; Nichlas Tangen, designer; Siri Melberg, konsulent

Award / year: Honours Award for Design Excellence - 2002

Category: Winners