Profile programme

Boutique Hotel at Briskeby

Saga Hotel in Oslo was taken over by new owners in 2010, who wanted to refurbish the old guest house at Briskeby. The wear was great, and everything was redesigned and repaired. Competition in the market is hard, and the company wanted to present themselves as a small, personal boutique hotel with continental class.

We want to stay here!

This is a dramatically redesigned identity with one hundred per cent attitude, based on a clear strategy. The new visual profile is excellent, and holistically executed, in accordance with the goals to differentiate the hotel by emphasising the personal touch. Everything oozes style and quality. The identity has a clear history in the Norwegian Sagas and is anchored in the local environment. The atmosphere is credible, rich and warm, with associations with 1930s Paris.

A reliable use of elements that are both modern and nostalgic. We would like to stay here for several days.

Company: Saga Hotel

Design: Apall Design AS, Ultimatum Design AS og Delotis Design

Project group design company: Apall Design AS: Lisa Apall - Creative Manager/Designer
Ultimatum Design AS: Trude Raanæs - Designer, Charlotte Edøy - Designer
Delotis Design: Kari Delotis - Interior Designer

Award / year: Award for Design Excellence - 2012

Category: Visual communication