In 1995 the company known then as Oslo Sporveier (OS) felt that customers were not happy with existing cards and tickets. OS also had problems with cards and tickets being falsified and customers not being able to distinguish between the various card types.

As a result, the "New Visual Identity" project for Sporveien's cards and tickets was implemented. The new cards and tickets were launched in 1996 and are still used today with some small modifications.

Jury´s verdict

Anyone who travels on public transport in Oslo will come into contact with Ruter's cards and tickets. Even after being in use for nearly 13 years, these cards still feel up to date and distinctive. The strong colours and practical design make them easy to recognise and find in your pocket. This is very useful when you need to hurry to get on the bus or during a ticket inspection. The design has also made the tickets and cards difficult to copy.

One of the reasons for this is the wealth of detail provided, including some slightly secret minor details, which are updated from one year to the next. Another way in which these cards provide excellent added value is that they allow you to go on a journey of discovery. This is a good example of how important it is to continue to develop the product, while also retaining the brand's identity.
 

Company: Ruter AS

Project group company: Markedsansvarlig/Kort og billetter, Kirsti Nøst, AS Oslo Sporveier/Ruter AS - Prosjektansvarlig/Kort og billetter, Trine Lise Knutsen, AS Oslo Sporveier 1995-97 - Prosjektansvarlig/Kort og billetter, Katja Marty Bye, AS Oslo Sporveier 1997-2005 - Prosjektansvarlig/Kort og billetter, Marina Heyerdahl, AS Oslo Sporveier/Ruter AS 2005

Design: Ashley Booth Design AS

Project group design company: Grafisk designer/Design av kort og billetter, Ashley Booth, Ashley Booth Design AS

Award / year: Classic Award for Design Excellence - 2009

Category: Visual communication