Profile programme

The four issues close to pensioners’ hearts

Pensjonistforbundet is the country’s largest organisation for pensioners, and the only organisation with the right to discuss and negotiate with the government regarding state and social security budgets. Pensjonistforbundet wanted a new profile which manifests the four issues close to the organisation’s heart.

Energy, joy and clarity

The Pensjonistforbundet’s four main issues are security, health, economy and culture. This was the starting point in creating the logo’s shape. It is a thoroughly designed profile in a well thought out visual, but politically neutral, colour. The graphical elements highlight optimism, joy and energy. The use of images of happy people with lots of energy fulfils the organisation’s wish to express diversity and human warmth.

The combination of the modern graphics and historical references works well. The material also considers the fact that people with impaired vision are found among the members, as are people with little knowledge of technological tools.

Company: Pensjonistforbundet

Design: Heydays AS

Project group design company: Stein Henrik Haugen (Art Director/Designer)
Harald Olimb Norman (Customer responsible)
Mathias Hovet (Managing Director, Heydays)
Mathias Fossum

Award / year: Award for Design Excellence - 2012

Category: Visual communication