Nordkyn is a peninsula at the top of Finnmark that wants to attract tourists. The typical tourist who travels here is curious and seeking adventure.

Nature, not to mention the weather, will always influence how tourists experience the area. This has not only inspired the motto “Where nature rules”, it has also influenced the logo.

When nature can decide

Nordkyn offers very different and innovative designs, creates character and individuality and tells a story about a place that is constantly changed by the whims of nature. Not least, the dynamics of the web solution border on the magical.

A logo generator lets the weather, wind and locations determine the form and colours of the logo, which changes in a harmonious and almost organic way. It has a unique look, modern design and strong typography. The language is almost introspective, but it suits the landscape being described. Simplicity is vital, and the elements are well suited to further development in new, exciting ways.

Company: Visit Nordkyn

Project group company: Project Manager Visit Nordkyn, Charlotte Tokle Schytte - Chairman Visit Nordkyn, Tor Einar Pedersen

Design: Neue Design Studio

Project group design company: Gørill Kvamme, Advisor/Manager Neue Design Studio - Lars Håvard Dahlstrøm, Senior designer Neue Design Studio - Benjamin Stenmarck, Senior designer Neue Design Studio - Øystein Haugseth, Senior designer Neue Design Studio - Partners in parts of the project: - Dink Donk, animation logo - Ingrid Leren Wathne, Text Writer

Award / year: Award for Design Excellence - 2011

Category: Visual communication