There are numerous competitors in the fast food industry that BIT operates in. In recent years there has been a large increase in the number of players at street level as well as in shopping centres.

The market is being saturated and BIT has had to position itself as a premium and superior alternative in the eyes of the target group. “Everyday luxury” is its motto.

An exciting bit of the food market

Rebranding BIT involves elevating the existing brand and making it more prolific. This is an innovative, international food concept that takes convenience to a new level. The individuality, retail gluttony and rococo extravagance in contrast to the minimalistic, eclectic mix of styles and the unified design concept – everything is just right.

The motto “Everyday luxury” incorporates a reinterpretation of archetypal Britishness, an ironic look at the luxury symbols of the English upper class translated into modern, Scandinavian design. It is worth highlighting the close cooperation that the interior designer and designer obviously had. This is a multicultural design package for global urban citizens that can be used anywhere in the world.

Company: BIT Norge AS

Project group company: Manager, Jonas Grønvold, BIT Norway

Design: Dinamo Design

Project group design company: Creative Manager, Axel-Hartvig Larsen, Dinamo Design - Senior Advisor, Morten Kristiansen, Dinamo Design - Designer, Andreas Kalleberg, Dinamo Design - Project Manager, Turid Rønningen, Dinamo Design

Award / year: Award for Design Excellence - 2011

Category: Visual communication