Berg & Berg wanted to create a leading accessories brand for a younger and more modern target group than those who traditionally prefer a timeless clothing style.

Its visual profile aims to signalise high quality and make online shopping more personal for those concerned with service.

A tailor-made design concept

Berg & Berg’s visual identity is happily analogue in a digital world. The use of personal messages, notes, signatures, stamps, special business cards and customised envelopes when in contact with customers creates a kind of tactile presence that is uncommon within e-commerce.

Print on grey paper produced with an old printing press, ruffled and incorrectly cut creates new, charming and varied forms of expression. This simple little visual idea creates texture in the good English tradition but is accompanied by exciting Scandinavian details. When you purchase scarves, ties and other accessories online from Berg & Berg you become even more convinced that quality is worth paying for.

Company: Berg & Marcusson ANS

Design: Heydays AS

Project group design company: Stein Henrik Haugen (Design responsable, Heydays) - Mathias Hovet (Project Manager, Heydays) - Creative team at Heydays: Mathias Hovet - Thomas Lein - Lars Kjelsnes - Martin Sanne Kristiansen - Stein Henrik Haugen - Photo: Eirik Slyngstad - Documentation of the profile (Photo): Mathias Fossum


Award / year: Award for Design Excellence - 2011

Category: Visual communication