A growing number of companies are discovering that investing in design is the most effective means of providing good results. Let yourself be inspired by the videos of this years speakers at the Business and Innovation conference.

Introduction - in norwegian
Sylvia Brustad, Minister of Trade and Industry

Designdriven Innovation Program (DIP) - in norwegian
Skule Storheill, Director R&D and Innovation Programmes, Norwegian Design Council

Design from the heart - in english
Joe Ferry, Head of Design, Virgin Atlantic (UK)

Destination design and brand strategy – case Voss - in norwegian
Anne Grete Bakken,General Manager, Visit Voss and Arne Hjeltnes, CEO, Creuna

Management of today – the biggest challenge for innovation - in norwegian
Tom Ingvoldstad, partner, Edge Consultants

Designing Inclusive Sustainable Mobility - in english
Katinka von der Lippe, Director Design, TH!NK and Filip Krnja, Vehicle designer, RCA Helen Hamlyn Centre

From product oriented to customer oriented innovation - in norwegian
Berte Sollerud, Innovation and Strategy, Norsk Tipping
Sigurd Syrstad, Senior Market Consultant, Gjensidige Insurance

Design, driver of change - in english
Francois Lenfant, Manager, Global Product Design, Developed Markets, GE Healthcare