
Photo: Stihl
Tree surgeons (arborists), machine operators and other forestry workers are the primary target group for STIHL X -fit. These users are aesthetes with a physically demanding job.
The work clothes they choose not only need to make them stand out and satisfy special requirements in terms of function and design, but they must also be practical and increase safety. Their clothing is visible and thanks to elasticity in the material can be tight-fitting.
Jury`s verdict
We are dealing here with an uncompromising and fashion-conscious group of users in a field that places unique requirements on work clothes. The SITHL X -fit clothing addresses its target group with a complete, well-thought-out design, advanced use of materials and user-adapted functions. The trousers and jacket both have a stylish design and complement each other.
The fit is close and tough with a low waist cut in the trousers. This gives a tightfitting, close appearance, which is not so masculine that female users will not feel comfortable too. Having its finger on the pulse of its target group and giving them clothes that underline their pride and status makes Synfiber a company to be proud of.
Company: Synfiber AS
Project group company: Hoved-designer for totalkonsept, uttrykk, tekniske løsninger, bevegelighet/komfort, materialutvikling, materialvalg,etc: Jan Fyrde, Produktutvikler, Synfiber AS - - Designskisser av plaggene utført av: Katrin Denk, freelance designer, München. - - Modellør: Kersti Kadaja, Morreks Ärigrupp OÜ, Tallinn, Estland. - - Oppdragsgiver og premiss-setter,samt ansvarlig for fargevalg inkl. valg av logo: Distriktssjef Bjørn Sønsteby, Andreas Stihl AS - - Utvikling/modifisering av metervare: Urs Wicki, SchoellerTextil AG, Sveits.
Award / year: Award for Design Excellence - 2010
Category: Textile and clothing design