2 Form Design wishes to create concepts for floor decoration by focusing strongly on aesthetic values and innovation. The products must meet the user’s need for comfort and decoration while at the same time being reasonably priced. The rugs must offer a tactile experience and distinguish themselves from an otherwise large group of homogenous rugs available on the market.

The jury’s verdict:
Sand is a beautiful, sculptural and elegant rug with an exciting relief effect. The rug functions as a decorative element and gives the onlooker an artistic experience, in addition to having an almost therapeutic effect. A knowledge of materials is of key importance, and this is utilized to the fore, just like the choice of colours in the rug. Techniques from other subject areas are used to achieve innovative solutions. This is craftsmanship set in an industrial system. The product is extremely well designed, and its special strength lies in the hand-made, vibrant expression on the rug’s surface. Marketing materials and web pages lend good support to the brand and contribute to providing a holistic impression.

Company: 2 Form Design/ Ksenia Movafagh www.2form.no

Design: 2 Form Design/ Ksenia Movafagh

Award / year: Award for Design Excellence - 2007

Category: Textile and clothing design