Haydn Evans is a design and brand identity consultant working with people, businesses and education.

Haydn Evans is Director of Casciani Evans Wood Ltd, a design consultancy he co-founded seven years ago with Jonathan Casciani and Oliver Wood in the UK, and has recently set up a design office in Oslo. Since moving from England one and a half years ago, Haydn has worked very closely with the Norwegian company Asono, helping them to develop their brand identity, working culture and the way they utilise design in their business.

Asono

Asono is a Norwegian company which designs, sells and distributes affordable electronic products. It has existed as a company for one and a half years. The ideas that contribute to Asono’s manifesto ‘Humanising technology’ were instrumental in the design process of the new Mica Play, be launched in August 2005. The MP3 player uses sound and light as feedback and the joystick allows the user to operate it by thumb alone. The feather light player is designed to be worn around the neck, making it very easy to wear, access and use.

www.asono.no