In connection with the ONS 2010 expo in Stavanger, Statoil developed an exposition system for information and multi-way communication that would optimise the company’s digital and physical presence before, during and after the exposition.

The system creates a unique, unified expression that strengthens Statoil’s brand and position. Statoil now uses the approach and solution, both physical and digital, at all expos. 

Well-oiled and easy to use

The jury was impressed by the integrative thinking that lies behind this physical and digital service. Here, Statoil has developed a platform and system that combine and integrate its own websites, Slideshare, YouTube, a mobile website and physical touchscreens at the stand.

The various contact points in the service are well directed and elegantly combine the different channels. The innovation is a holistically designed service with many possible user scenarios for expo participants and those at home. Expo participants get a clear picture of Statoil. Statoil’s solution is an excellent example of how an integrative experience can make a good, lasting impression, and how relevant services in context can be of much value to users.

Company: Statoil

Project group company: Ansvarlige hos Statoil: - Ole Gunnar Dokka, Head of Brand channels and Governance - Marta N Bjørkestand, Consultant Communication - Cato Meling, Responsible for Tradeshows
Enigma - Alan Surman - - Digital produksjon - - Statoils webteam(web), - Funkbit.no(mobil) - GDM.no(touch screens) - Content - Statoil GBS COS - SDG

Design: Scandinavian Design Group

Project group design company: Scandinavian Design Group - Morten Iveland, Designer - Håvard Gjelseth, Designer - Thomas Kaldhol, Designer - Mathias Disen, Designer - Gøril Torske, Designer - Anne Marit Brenden, Designer - Bente Eikholt, Adviser/Project Manager - Hanne T Eidsgaard, Project Manager - Marita Otilie Eriksson, Strategic Advisor - Christer Lien, Strategic Advisor - Jonas Feiring, Strategic Advisor - Rune Botten, Adviser/Developer

Award / year: Award for Design Excellence - 2011

Category: Services