In connection with the ONS 2010 expo in Stavanger, Statoil developed an exposition system for information and multi-way communication that would optimise the company’s digital and physical presence before, during and after the exposition.
The system creates a unique, unified expression that strengthens Statoil’s brand and position. Statoil now uses the approach and solution, both physical and digital, at all expos.
The jury was impressed by the integrative thinking that lies behind this physical and digital service. Here, Statoil has developed a platform and system that combine and integrate its own websites, Slideshare, YouTube, a mobile website and physical touchscreens at the stand.
The various contact points in the service are well directed and elegantly combine the different channels. The innovation is a holistically designed service with many possible user scenarios for expo participants and those at home. Expo participants get a clear picture of Statoil. Statoil’s solution is an excellent example of how an integrative experience can make a good, lasting impression, and how relevant services in context can be of much value to users.
Project group company: Ansvarlige hos Statoil: - Ole Gunnar Dokka, Head of Brand channels and Governance - Marta N Bjørkestand, Consultant Communication - Cato Meling, Responsible for Tradeshows
Enigma - Alan Surman - - Digital produksjon - - Statoils webteam(web), - Funkbit.no(mobil) - GDM.no(touch screens) - Content - Statoil GBS COS - SDG
Design: Scandinavian Design Group
Project group design company: Scandinavian Design Group - Morten Iveland, Designer - Håvard Gjelseth, Designer - Thomas Kaldhol, Designer - Mathias Disen, Designer - Gøril Torske, Designer - Anne Marit Brenden, Designer - Bente Eikholt, Adviser/Project Manager - Hanne T Eidsgaard, Project Manager - Marita Otilie Eriksson, Strategic Advisor - Christer Lien, Strategic Advisor - Jonas Feiring, Strategic Advisor - Rune Botten, Adviser/Developer
Award / year: Award for Design Excellence - 2011