New website design generated NOK 10 million in revenue and NOK 2 million in savings.

Challenge – ineffective web solution
As an emergency aid organisation, the Norwegian Refugee Council was well organised, with 120 staff at its head office in Oslo and another 2,500 across the world. However, it took a great deal of time to update the website, which had little connection with the backoffice systems. Employees were involved in a great deal of duplication of effort and focused very little on producing information targeted at the outside world via its website. As regards its revenue, its business operations were based on traditional channels, while no revenue was generated at all via the Internet.

Solution – combining online channels
A strategic design process was used to create a new website with specific, up-to-date content aimed at definite target groups. The purpose of this was to combine building a brand with developing new web-based solutions. The messages were revised and simplified. The launch of the "Buy a goat" campaign was part of this. A new online shop was set up for handling physical and virtual donations. The online shop was separated from the website and now operates independently in parallel.

Result – money earned and saved
The online shop has generated a fantastic NOK 10 million in revenue, twice as much as expected. Thanks to the integrated backoffice systems, an incredible NOK 2 million in savings has also been made. The Norwegian Refugee Council is communicating with the outside world in a clearer and simpler manner. Donors are now finding a much more user-friendly website and online shop. Building the brand, the website and intranet convey an effective, integrated message, which has enabled the Norwegian Refugee Council to strengthen its position and boost its revenue.

Category: Interactive and digital solutions

Company: Norwegian Refugee Council

Design: Uniform Strategisk Design AS

Award / year: Design Effect Award - 2009

Category: Recipients