This years Business and Innovation Conference is organized by the Norwegian Design Council in cooperation with NHO, Abelia and Ukeavisen Ledelse.

09.00 Welcome
Jan R. Stavik, Managing Director, Norwegian Design Council

09.05 Design for increased competitiveness
John G. Bernander, Managing Director, NHO

09.20 From product to service innovation
Camilla Tepfers, Partner, InFuture

10.00 A change of direction: From product- to customer orientation
Hans G. Hanevold, Director Customer Orientation, Gjensidige

10.45 Break

11.15 The future was in design
Anders Liland, Managing Director, Wilfa

12.00 Lunch

12.45 Cisco paid 19 billion NOK for Tandberg. What's design got to do with it?
Snorre Kjesbu, Vice President TelePresence Business Systems, Cisco

13.25 Design Pilot 2010 – Design-driven Innovation Program
Skule Storheill, Director R&D and Innovation Programs, Norwegian Design Council

13.45 B&O: Design driven innovation. Case discussion the Harvard way
Robert D. Austin, Professor, Management of Creativity and Innovation, Copenhagen Business School/
Executive Education, Harvard Business School

14.45 Break

15.15 Award Ceremony - Design Effect 10
Announcement of this year’s recipients of the Norwegian Design Council's Design Effect Award
The ceremony will be led by Paul Chaffey, Managing Director, Abelia
Design Effect Grand Prix will be handed out by John G. Bernander, Managing Director, NHO

16.30 Celebration, food and wine

19.00 Business and Innovation Conference comes to an end