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Programme

05.05.2008 - 06.05.2008 / European Business Conference - EBID

Welcome to the European Business Conference on Inclusive Design

Would you like to know how inclusive design can help you create new products and services? How design methods can take you closer to the customer and give you an innovative edge?

During the European Business Conference on Inclusive Design 2008 you will be inspired towards a new mindset based on user focused innovation.

Programme

DAY 1 - Monday May 5th 2008 (9am - 3pm)

09.00     Registration
   
10.00 Welcome and opening of the conference
  by Jan R. Stavik, Managing Director, Norwegian Design Council
   
10.30 Kick off 24 Hour Design Challenge 



 

Challenge Patron: Maria Benktzon, Professor/Industrial Designer
Ergonomidesign, Sweden
Challenge Facilitator: Julia Cassim, Senior Research Fellow
Royal College of Art Helen Hamlyn Centre, UK
   
11.15 Break
   
11.45 Discovery Through Design: How design methods take you
  closer to the customer at the front end of innovation
  by Jeremy Myerson, Director / Professor
Royal College of Art Helen Hamlyn Centre
   
12.30 Lunch
   
13.30 Aiming at a Sustainable Society

 

by Akihiro Nagaya, General Manager Design Development Division
TOYOTA, Japan
   
14.15 Design for all - a sensible and viable idea. Why should
  govenments interfere?
  Olav Rand Bringa, Consultant, The Ministry of Children and Equality
   
14.30 Closing lecture
  by Annelene Svingen, State Secretary, Ministry of Trade and Industry 
   
15.00 Day 1 comes to an end
   
18.00 Special evening gathering - Dinner at the restaurant
 

Lanternen by the Oslo fjord.

   
DAY 2 - Tuesday May 6th 2008 (8 am - 18 pm)
   
07.30 Continental breakfast served at DogA
08.00 Business Breakfast seminar
  Inclusive relationships: How academia, industry and designers work together in the UK
  by Rama Gheerawo, Innovation Manager and Research
  Fellow, Royal College of Art Helen Hamlyn Centre, London
   
09.00 Break
   
 

LIVING

   
09.30 Creating and marketing inclusively designed kitchens and
  bathrooms - an Interior design Company´s perspective
  by Alison Wright, Managing Director,
Easy Living Home Ltd, UK
   
10.00 Inclusive Product Innovation
  by Matthew White, Design Manager
  B&Q, UK
   
10.30 Break
   
  CONNECTING
   
11.00 Connecting people - Design for All
  by Jarmo Lehtonen, Design Research Manager, Design for All
  Nokia, Finland
   
11.30 Designing technology to work, for all of us
  by Clive Grinyer, Director of Customer Experience
  Cisco
   
12.00 Lunch
   
  MOVING
   
13.00 The inclusive design project of the Fukuoka City Tube
  Nanakuma Line
  by Toshimitsu Sadamura, President/Director
  GA-TAP, Japan
   
13.30 Break
   
13.45 24 HOUR DESIGN CHALLENGE
  Presentation of Design Challenge solutions by all teams
  Audience vote – best idea, best presentation
Summary by Maria Benktzon, Challenge Patron
  Presentation of 24 Hour Design Challenge winners
Conclusion by Jan R. Stavik
 
16.00 Food, drinks and music by DJ Claes
   
18.00 The European Business Conference on Inclusive Design 2008 
  comes to an end!

 

Welcome to the European Business Conference 2008
- Innovation through Inclusive Design!

 

Conference Partner:

 

Conference Sponsors:

the Housing Bank logo
 

the Research Council of Norway logo

PUBLISERT 15.05.2008 09:54

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