Many people like sushi but limited availability and demanding preparation have made it difficult to develop the market. SUSHISI is a new concept consisting of a range of four boxes.

Three of these contain frozen raw materials and other necessary ingredients, while the fourth box includes receptacles and a hand-tool designed to simplify preparation. The packaging supports the idea of high quality and signalises genuine, simple and healthy values.


The jury's verdict:

SUSHISI contains everything you need to make good, healthy sushi in a short space of time. The packaging is tough and stylish. The graphic design maintains a fine balance, communicating high-quality Norwegian salmon and Japanese ingredients in a very credible way.

The distinctive shape suits the concept and serves as an excellent backdrop for all product information. The image on the top and use of the name SUSHISI in capitals on several surfaces makes the product easy to spot in stores. The strong product range look can easily be transferred to additional products. All in all, a very good design concept that communicates the products’ qualities and values in a unique, and particularly convincing, way.

Company: ANZO

Design: Tangram Design

Award / year: Award for Design Excellence - 2008

Category: Packaging design