New visual identity and packaging design for Kos sweet desserts

Finer desserts

The previous KOS logo showed little of the experience of the taste of Fjordland’s ready-made desserts. The producer therefore wanted a new design which could distinguish the product from its competitors by lifting them up to a more exclusive and modern segment. From snacks “on the go” to sweet desserts.

The adult language of sweets

The packaging is refreshingly international and very clearly signalises fine elements and good information based on good user insight. Visually, it stands out from the category. The duality with strong colours, unique product images and logo make the products stand out on the shelves as sweets for adults. The illustrations are unusual, with animated photos. It is good visually and harmonises, despite the strong contrasts. Here there are no fussy elements that interrupt, just uncompromising graphic design.

Company: Fjordland AS

Project group company: Renate Kruge Brakestad - Category Manager, Fjordland AS
Aina Hagen - Category Director, Fjordland AS

Design: Panorama Design AS

Project group design company: Nichlas Tangen - Senior Designer, Panorama Design AS
Morten Fornebo - Senior Designer, Panorama Design AS
Jens-Petter Ring - Consultant, Panorama Design AS

Award / year: Award for Design Excellence - 2012

Category: Packaging design