New visual identity and packaging design for Helios

Redesigned for a wider customer group

Users of organic products have gone from being a conscious core target group to also including new consumers who are less knowledgeable but equally curious. The desire for new distribution in the grocery trade meant that Helios had to redesign its packaging and profile.

Towards new horizons

The brand name has been lifted enormously. With its new identity, Helios has been revitalised and not only meets a new, growing trend but also entirely new users and markets. At the same time, the new profile shows that Helios is true to itself and its values.

The details of its graphic design are well-crafted in a harmonious, balanced and beautiful way. Its special character is clear. The remote signal is strong and the design will make the products easily recognisable in the multitude of competing products, whether this is tea, oats or juice. This lifts the category up into the grocery trade.

The jury thinks that Helios has successfully managed to combine both categories and channels with its flag flying.

Company: Alma AS

Project group company: Monica Heggem Pedersen, Marketing Manager, Alma AS
Gabriele Remedios, Marketing Coordinator, Alma AS

Design: Uniform Strategisk Design

Project group design company: Project Manager Pia Falk Lind, Uniform
Graphic Designer Cecilie Berg Børge-Ask, Uniform
Creative Director Camilla Hansteen, Uniform
Strategy Advisor Erik Jansson, Uniform
Designer Sissel Hovden, Uniform

Award / year: Award for Design Excellence - 2012

Category: Packaging design