Macks Ølbryggeri wants to develop a quality beer series for enthusiasts. The bottles and the beer will emanate tradition, history, quality, culture and brewers’ pride.

Bokøl and GullMack are the first to be produced; dating back to 1883 and 1986 respectively. The brand names will help to increase Mack’s credibility as an exciting beer expert.

A welcome guest at the table

This is premium beer for consumers who know what they are looking for. The transparent gold labels give the bottles an exclusive look that undoubtedly pushes the products in the right direction. The label effectively highlights the beer brew itself and enhances the feeling that this is a consistent quality product.

The bottle is tall and elegant, contributes to a good beer experience and looks good beside a bottle of wine on a festive table, whether at home or in a restaurant. It is an excellent piece of craftsmanship.

Company: Macks Ølbryggeri AS

Project group company: Product Manager: Cathrine Giæver, Macks Ølbryggeri


Design: Tank design

Project group design company: Designer/Project Manager: Bjørn Viggo Ottem, Tank Design - Designer: Bernt Ottem, Tank Design - Designer: Jens K. Styve, Tank Design

Award / year: Award for Design Excellence - 2011

Category: Packaging design