Packaging design for a new bottled water
EiraWater in Eresfjord is natural quartz-filtered water, bottled directly at the spring, with outstanding qualities that set a whole new standard for purity. The producer wanted to express this with a completely new bottle and visual identity.
EiraWater wants to reach the health-conscious, as well as those who use the water bottle to create an identity. The innovation is found in the colour, shape and logo. The jury has rarely seen such a beautiful bottle. It has soft shoulders and feels nice and round to hold. The harmony in the minimalism underlines the pure, soft water as the centre of the experience.
EiraWater has managed to create a holistic impression that should appeal to its defined target groups, as well as internationally.
The jury’s judgement is that it is exquisitely minimalist, unique and elegant. EiraWater radiates and signals both quality and inner peace.
Project group company: Reidar Høidal, Waterhouse AS
Torvald M Jørstad, Waterhouse AS
Design: Tangram Design
Project group design company: Bjørn Rybakken - Creative Director and Designer, Tangram Design
Line Støtvig - Managing Director, Tangram Design
Award / year: Award for Design Excellence - 2012
Category: Packaging design