Presentation of the Troll platform and natural gas extraction

Visual storytelling

The goal is to give Statoil gas an enduring and significant place in the European energy mix, in a way that provides a high “wow factor”. A number of different stories support Statoil’s role as a high-tech, solid, well established and long-term supplier.

Wow!

Here we are taken on a visual journey that is completely wild! The stories around the Troll A field’s operations, as one of Statoil’s largest suppliers of gas, are told from different perspectives with good content throughout. The transitions between the different levels, both in reality and virtually, are innovative and professionally done with voice-over and additional graphics that impress.

The soundtrack is also impressive. Aesthetically, it scores high on the use of Statoil’s profile and 3D elements in a professional way. It successfully communicates relatively difficult material in a very entertaining way. The entire presentation is permeated by high credibility and elegance.

Company: Statoil ASA

Design: Scandinavian Design Group, Mediafront and McCann

Project group design company: Consultants:
Mark Robinson (McCann)
Haldor Hårvik (McCann)
Anders Aunbu (McCann)
Kjetil Manheim (McCann)
Marita Otilie Eriksson (SDG)
Anders Waage (Mediafront)
Mathias Friis (Mediafront)

Creative Manager: Atle Skageng (McCann)
AD: Suzie Webb (McCann)
Håvard Gjelseth (SDG)
Sverre Stabel (Mediafront)
Live Huse (McCann)

Illustration: Pia Emilie Lystad
Copywriters: Morten Berger Karlsen (McCann)
Ole Kristian Ellingsen (McCann)

Flash: Marc Garcia (Mediafront)
Paulo Paes (Mediafront)

Project managers: Hege Kathrine Johannessen (McCann)
Carina Lladó (McCann)

3D: Toxic

Award / year: Honours Award for Design Excellence - 2012

Category: Nominees