Photo: Trond Sørås/ Ghost Design
Packaging design for activity cards for kindergartens
The target group for inPed activity cards is primarily educational professionals working in kindergartens. The activity cards link theory to practice, and cover all subject areas of the Norwegian Framework Plan for the Content and Tasks of Kindergartens. inPed aims to be functional and untraditional in style and format, while at the same time reflecting professionalism. There is no other product like it.
The activity cards stand out as a charming educational tool, also for those with no pedagogical training. The jury thinks that the design is so good and thorough that it invites users from a wider target group than just kindergartens. The whole package has a practical format, and the contents fill the day with meaningful and fun activities that are both quality-assured and have a professional, educational basis. The design is holistic and thorough. The logo and colours reflect the fact that it is diverse and organised, playful and fun, in a fresh and grown-up way.
The jury think this is pioneering work within education. It is also nice to see a product in this category that is analogous, inviting and easy to share.
Design: Ghost Design
Project group design company: Designer Øyvind Kristian Tendenes, Ghost Design
Designer Paal Ariel Hofstad, Ghost Design
Project Manager Rune Fagermoen, Ghost Design
Award / year: Honours Award for Design Excellence - 2012