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Book launch at Innovation for All 2010
The book "Innovating with people – The business of Inclusive Design” will be launched at Innovation for All 2010. The book gives you an introduction as to how Inclusive Design can be used as a strategy for better business.
"In Norway, new legislation has introduced the criteria of Inclusive Design (termed Universal Design by the government) that most products and services will have to meet. This book shows how you can turn this challenge into opportunities for profitable innovation - and aims to inspire and motivate readers to use the techniques to create better products and services". Onny Eikhaug, Programme Leader Innovation for All
"Innovating with people – The business of Inclusive Design” is published by the Norwegian Design Council as part of The Innovation for All Programme and has commissioned leading organisations and designers within the field of Inclusive Design to contribute with the content.
About the book
The idea is to inspire, motivate and to show how industrial and commercial enterprises can integrate a people-centred approach in their own design and development processes. It is a practical guide and manual that contains the basic information you need to understand, debate and practice Inclusive Design.
The content is complied by individuals who have had extensive, practical experience in working with Inclusive Design in a business context. The book shares insights and learnings gathered over the years and presented in an ‘easy-to-read’ format.
Case studies and examples explain how other companies have benefited from Inclusive Design.
A practice-based guide details nine research techniques for engaging with people and bringing their points of view into the design process.
Who should read it
It is aimed at business leaders, managers, marketers and designers who are involved in design, development or specification. It explains the Inclusive Design process, making the case for it both commercially and creatively, and provides a practical guide to techniques for applying it.
Purchase now with PayPal!
Price: 199 NOK
Postage & Packaging: Norway: 60 NOK, EU 90 NOK, Outside the EU: 150 NOK.
About the programme
The Norwegian Design Council promotes the use of design as a strategic tool for innovation, in order to achieve greater creation of value in Norwegian trade and industry.
The Norwegian Design Council is a national strategic body for design in Norway, mainly funded by the Ministry of Trade and Industry. Our aim is to increase Norwegian enterprises’ understanding, knowledge and use of design.
The Innovation for All programme, arranged under the auspices of the Norwegian Design Council, focuses precisely on this issue, looking at how your company can develop better, user-friendly products and solutions with little investment. By involving people in your development process, new knowledge about customers can lead you to innovation.
The Norwegian Design Council initiated the Innovation for All programme (IFA) in 2005. The programme directed by Onny Eikhaug aims to demonstrate the potential of an Inclusive Design approach and to enable knowledge transfer by providing business and industry with methodically tools and information to be easily adopted and implemented in everyday practice.
The programme works closely with industry, designers, government and education on both a national and international level.
