After many years of having the same profile and website, the time was ripe for Tinagent to upgrade its identity. The company needed to communicate its values better and a website was developed to ensure a more optimum display of images.

The website is the main channel for the sale and marketing of photographs by the eight photographers Tinagent represents. The new solution provides target groups with good access and a complete visual experience.

Jury`s verdict

The solution demonstrates how design can further develop the standards established by traditional interfaces, where the starting point is a sound understanding of communications and craftsmanship. The design emphasises and pursues quality for the user and the screenbased experience is presented in a way that is clearly innovative and improved. This is all thanks to a complete focus on design.

The jury appreciates the fact that there is no difference between the company’s profile and the interactive work. We see a tool that
clearly generates added value for both the company and customers.

Company: Tinagent Tina Holth Fotoagent AS

Project group company: Tina Holth, Tinagent

Design: Anti

Project group design company: Kjetil Wold, Anti - Kenneth Pedersen, Anti - Martin Yang Stousland, Design , Anti - Bjørn Gunnar Staal, Flash utvikling - Sigbjørn Hagaseth, back-end , Modulez

Award / year: Award for Design Excellence - 2010

Category: Interaction design