Annual report on the web

A new guise  

In order to increase availability and accommodate the increased use of mobiles and e-readers, this year the report was produced using HTML technology and presented in full on the net. At the same time, NRK wanted to show its new visual profile.

From mosaic to statistics

Access to the annual report is via a video mosaic, which provides extensive emotional benefits. The mosaic functions as a table of contents. We can move from bit to bit, and with a click the page changes mode and becomes more sober. Statistics and other facts are simply and attractively laid out with controlled details. The circle, which is NRK’s hallmark, is used attractively and consistently throughout the entire report. It is one of several examples of how the profile can be taken care of using simple graphic effects.

There is no doubt that NRK is clearly on track with its social mission. As a whole it is elegant, informative and complete – a pleasure to use.

Company: NRK

Project group company: Hilde Thoresen - Project Manager, NRK
Steinar Nielsen - Copywriter, NRK
Anja Nylund Hagen - Copywriter, NRK
Bjørn Aksel Storaker - Producer, NRK
Per Ole Hagen - photo, NRK
Marius Hansen - sound, NRK
Sidsel Hoelsæter - research, NRK
Christian Sommerfelt - Project Coordinator, NRK
Øyvind Werner Øfsti - Information Manager, NRK

Design: Apt AS

Project group design company: Vegard Bjørlykke - Designer, Apt AS
Marita Viken - Designer, Apt AS
Erland Wiencke - Developer, Apt AS
Alexander Pope - Developer, Apt AS
Fred Kihle - Consultant, Apt AS
Linda Tillier - Project Manager, Apt AS

Award / year: Award for Design Excellence - 2012

Category: Interaction design