BASED ON a Monopoly board full of environmental projects, art exhibitions, corporate presentations and a selection of activities at Home Invest, this solution presents investor Petter A. Stordalen and his company.

Jury`s verdict

This is a good example of how business presentations do not need to focus on articles and figures, but can be focused on experiences. By communicating through this solution, Petter A. Stordalen is saying much more about himself and Home Invest than would be possible with a presentation in a traditional format. The idea of developing a website around a Monopoly board is excellent and shows that Stordalen is able not to take himself too seriously.

The solution is easy to understand and navigate through, appealing to the user's eagerness to explore. The design is well thought out and of high quality, from the general concept lines to the smallest details. The jury very much likes the rich content that is included, for instance, the gallery with Sune Nordgren. This website poses a challenge to its category, presenting a solution to inspire and be copied, both inside and outside the industry.

Company: Home Invest

Design: Apt

Project group design company: Konsulent, Ole Hustad, Apt. - 3D/motion/design, Roy Kristoffersen, Apt. - Design, Morten Iveland - Prosjektleder, Harald Gramnes, Apt - Konsulent, Thomas Karlsen, Apt - Konsept/idé, Dan Butler, Apt - Backend/utvikling, Erland Wiencke, Apt - Flash, Pål Smith-Amundsen, Apt - Flash, Alexander Pope, Apt - Flash, Hans-Petter Eikemo, Apt - Redigering/film, Christian Pettersen, Apt

Award / year: Award for Design Excellence - 2009

Category: Interaction design