
The "Rad-Air" snowboard is designed for a narrow segment of the market: snowboarders who want to ride fast. The unique three-dimensional shape of the board has a functional purpose, but also adds to the visual identity. Use of carbon fibre is illustrated in a subtle graphic pattern, giving the board a clean and discreet look that appeals to the more mature customer.
Company: Rad-Air
Project group company: Reto Lamm, designer
Design: Abry Industrial Design AS v/ Ståle N. Møller
Award / year: International Design Award - 2002
Category: Industrial design