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NORSK DESIGNRÅD

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Rad-Air / LSD Vessel 164/157 snowboard

The "Rad-Air" snowboard is designed for a narrow segment of the market: snowboarders who want to ride fast. The unique three-dimensional shape of the board has a functional purpose, but also adds to the visual identity. Use of carbon fibre is illustrated in a subtle graphic pattern, giving the board a clean and discreet look that appeals to the more mature customer.


Company: Rad-Air

Project group company: Reto Lamm, designer

Design: Abry Industrial Design AS v/ Ståle N. Møller

Award / year: International Design Award - 2002

Category: Industrial design

 
PUBLISHED 28.11.2002 17:00

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