The woman behind PramPack had repeatedly experienced difficulties with pushchairs during air travel and decided to come up with a solution to the problem.

The criteria that had to be met were defined by both users and transport companies. In addition, the bag had to fit most pushchairs and had to take up as little space as possible when not in use.

Jury`s verdict

Here we see a very topical problem – solved for the first time in a universal and functional way. PramPack has a sporty design and robust use of materials which provides good protection against rough handling. Its flexibility and universal design mean that it’s not just pushchairs that can be safely packed away. Signal colours make the functions visible to ground crew as well as creating an identity.

The construction is sturdy and provides good support and the quality is of such a high standard that the bag will last for several generations. The product is highly innovative within this sector, which generates interest and grabs the attention of the industry.

Company: Mynorse AS

Project group company: Anne Morkemo, Anders Mjåset, Audun Ueland, NTNU- Fredrik Widerøe and Asbjørn Solberg

Design: KADABRA produktdesign

Project group design company: EKadabra produktdesign, Carl-Gustaf Lundholm, Espen Jørgensen og Carl-Andrè Nørstrebø, Gausdal Sewing Industry, Nils H. Finsrud, Norwegian, v/Vibeke Krogh Erikstad og Røros Flyservice, v/Odd Havdal

Award / year: Award for Design Excellence - 2010

Category: Industrial design