Wiersholm wanted a new visual identity - one that would give them a clear profile. The problem today is that the target group has difficulty distinguishing between the major market players. The company’s visual identity should reflect its seriousness and commitment, but also underscore the company’s forward-oriented method of working.

The jury’s verdict:
Wiersholm has had the courage to set itself apart from other law firms in what is otherwise a conservative industry. The company’s new profile is innovative in the way it breaks with the traditional, dark-blue, bureaucratic and serious identity that is so typical of many law firms. The designers’ choice of colours and elements helps to give the company a more human touch, and the signature in the logo has a soft and personal look. By adapting the company’s interior furnishings and canteen crockery to the new design, the designers have created a uniform identity and introduced the concept of brand-building to the office too.

Company: Wiersholm

Project group company: www.wiersholm.noNils Thommessen (Partner), Christine Liæker (Marketing Manager) and Vibeke Oretorp (Marketing Coordinator)

Design: Scandinavian Design Group

Project group design company: www.sdg.noSigrid Pfanzelter (Head Designer), Anne Margrete Børjesson (Strategic advisor), Inger Føyen (Project Manager), Margaret Rynning (Designer), Gøril Torske (Designer), Ole Walter Jacobsen (Photographer), Barbro Barosen (Final completion) and Henning Arnesen (Final completion)

Award / year: Award for Design Excellence - 2007

Category: Graphic design