”Odlo” is about to be relaunched internationally, and for that purpose a new identity design is developed.

The comprehensive and thoroughly executed new profile has a distinct logo with a dynamic and sporty form, which is modern and timelessly elegant at the same time. Great attention is given to detail and implementation. The use of blue is fresh and untraditional in the sports business. To enhance the profile’s distinct qualities a special logo font and additional typography is developed.

Company: Odlo International AG

Project group company: Odd Roar Lofterød (ceo), Didi Serena (vice president), Daniel Schaffo (marketing and sales manager)
www.odlo.com

Design: Scandiavian Design Group

Project group design company: Justin Champney (designer), Gøril Torske (designer), Tobias Apelgren (designer), Merete Norheim (project manager). Former employees involved in the project: Gary Swindell, Morten Fornebo, Knut Bang, Adam Cable, Anne Marit Brenden, Bård Anweiler, Christian Flinstad.
www.sdg.no

Award / year: International Design Award - 2003

Category: Graphic design