"Valdres Rakfisk" is a collaboration between six local producers of “rakfisk" (a special preparation method for fish). They have created a brand that gives associations to Cognac and other internationally known products with a strong local origin. The graphic system opens for local differentiation between the producers, but the totality is strong enough to tell one story. The graphic expression, the packaging design and the elegant logo gives Valdres Rakfisk an international dimension.

Company: Valdres Rakfisk BA

Project group company: Valdresfisk v/Henrik Hådem, Hande fiskeoppdrett v/ Knut Hande, Trøsvik Fisk v/Anne and Andris Øygard, Lofoss Fisk og Valdres Ørretoppdrett v/ Lage, Endre og Olav Røn, Noraker Gård v/ Unni og Gunnar Noraker
www.noraker.no

Design: Strømme Throndsen AS

Project group design company: Morten Throndsen, Kjersti Benjaminsen og Eia Grødal
www.stdesign.no

Award / year: Award for Design Excellence - 2003

Category: Graphic design