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TV 2 AS - The logo and graphic profile
The logo and graphic profile for TV 2 has, through the last ten years, become one of Norway’s strongest brands. It invokes the characteristics TV 2 strove to be assosiated with: young, fresh and creative. The successful vitalization of the numeral 2 has survived in large because of its eternal renewablity and the freedom to be played with, which is an established part of the profile program. The classic and sculptural three dimensional logo form is combined with a modern design, creating a flexible visual approach that utilizes the possibilities inherent in the TV medium to the fullest .
Company: TV 2 AS
Project group company: Ole Eliassen, Harald Strømme, Egil Storås
Design: Scandinavian Design Group
Project group design company: Sven Skaara
Award / year: Classic Award for Design Excellence - 2002
Category: Graphic design
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