NORSK DESIGNRÅD
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Saku Originaal
The re-design for "Saku Originaal" has lifted beer packaging in Estonia up to an international level. The upgrade of the design is of high quality at the same time as the brand’s existing elements are treated with respect.
Company: Saku Olletehase AS
Project group company: Karing Sepp, market director; Kristy Villems; Lars Vegard Vonnen, area manager Baltics and Ukraine i Baltic Beverages Holding AB; Cardo Remmel, Chairman of the management board
Design: Scandinavian Design Group
Project group design company: Siri Selnæs, designer; Mathias Diesen, designer; Nick Hynes, kreativ leder; Heidi B. Christiansen, prosjektleder; Trine-Lise Knutsen, strategisk rådgiver/konsulent
Award / year: International Design Award - 2002
Category: Graphic design
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