"Project 1524 - Its not cool to be dead" is a traffic safety project aimed at young people between the ages of 15 and 24. The project has been given a new identity and a more relevant design profile that communicates in codes and is based on products that the target group like. The magazine provides a good mixture of editorial material and information. Trygg Trafikk have shown courage with this radical, innovative approach, showing that they take the target group seriously.

Company: Trygg Trafikk (Safe Traffic)

Project group company: Birgitte Kjersem, Jørgen Schyberg, Audhild Haavaldsrud, Jan Stangeby Nielsen, Ivar Ringen and Berit Enoksenwww.tryggtrafikk.no

Design: Commando Group AS

Project group design company: Maria Sætre, Hilde Mork, Hans Haugli, Bjørn Brochmann and Dag Henning Brandsæterwww.commandogroup.no

Award / year: Award for Design Excellence - 2004

Category: Graphic design