Odelia canola oil is a complete range of products that come in attractive bottles with a balanced use of graphical effects. The bottle displays straightforward, simple and tasteful communication that shows off the product and takes good advantage of the bottle’s surfaces. UV coating and the frosted surface serve to both reduce penetration of harmful rays and highlight the beautiful colour of the product. The unusual shape of the bottle distinguishes this oil from the southern-European olive oils that currently dominate the market, making Odelia highly visible on the shelf. The amount and content of the information provide security when customers are considering buying a new, unknown product. Odelia canola oil is an innovative project in every way.

Company: Norsk Matraps BA

Project group company: Morten Hoff: Daily Manager, Norsk Matraps BA Ivan Lundgren: Daily Manager, And/s Askim Frukt- og Bærpresseri BA John Tingulstad: Rapeseed-grower and board member of Norsk Matraps BA Merete Fonstad-Smith: Name developer and partner in Sculler

Design: Panorama Design

Project group design company: Nichlas Tangen Designer, Morten Fornebo Designer, Knut Bang Designer

Award / year: Award for Design Excellence - 2005

Category: Graphic design