Norsk Tipping's (Norwegian Betting) symbol is a logo icon that makes a strong statement - its impact is just as strong today as it was when it was first launched in 1990. In 1990, the market competition was about to change and Norsk Tipping decided to branch out, offering other gaming possibilities than football. The different colours symbolise the diversity of gaming opportunities, and the new design was launched in order to underline their position as a serious, credible and dependable company within the framework of the new market situation. The "X" symbolises the unknown aspect. The "X" shape itself is a classic symbol, and the use of primary colours makes it stand out in every context.

Company: Norsk Tipping AS

Project group company: Reidar Nordby Jr. (Managing Director) and Tore E. Tangen (Marketing Director)www.norsk-tipping.no

Design: Tangram Design

Project group design company: Bjørn Rybakken (senior designer)www.tangram.no

Award / year: Classic Award for Design Excellence - 2004

Category: Graphic design