The three bottle variants of “La Vida" red wine stands out on the shelf, and have several graphic elements that attracts attention. The design adds exclusivity to a low-price product, and the packaging design is adapted to the new situation in Norway with self-service liquor shops. The logo is fresh and lively, and the Spanish poem printed in the background on the bottle adds an attractive additional value.

Company: Arcus AS

Project group company: Anne Merete Samnøen (product manager and project manager), Janne Holm (product manager), Terje Thurman-Moe (marketing manager)
www.arcus.no

Design: Design Bridge

Project group design company: Pernille Hansson (account director), Annie Peutrell (design director), Olof ten Hoorn (designer), Rene Gruijs (designer), Stefan Hermsen (print and production consultant)
www.designbridge.com

Award / year: Award for Design Excellence - 2003

Category: Graphic design