
The children’s range of dairy products from TINE, called "Litago", have become classic by virtue of its massive distribution; nearly all Norwegians know this brand. The logo has a strong, colourful, individual and playful appearance and is nicely positioned next to the characteristic illustrations. “Litago" is a holistic concept, and the manufacturer TINE builds upon it when new products are introduced.
www.tine.no
Company: TINE BA
Design: Fitch Oslo
Project group design company: Bjørn Rybakken (designer), Hugo Heilmann (creative director)
www.fitch.com
Award / year: Classic Award for Design Excellence - 2003
Category: Graphic design