The brand name Karamellpojkarna (the toffee lads) uses charming, no-nonsense packaging that stands out for that very reason. The face in the logo symbol is a funny toffee face that clearly communicates the product’s core values. Use of a single colour is environmentally sound and economical; it attracts attention and provides simple and visually direct communication. In today’s highly commercialised market with a lot of visual noise, its simplicity inspires confidence and suggests authenticity. The naive expression gives associations to a home-made product, as does also the typography.

Company: Valora Trade Norway

Project group company: Trine Weidal - Brand Manager for Karamellpojkarna

Design: Panorama Design

Project group design company: Morten Fornebo, Knut Bang, Nichlas Tangen

Award / year: Award for Design Excellence - 2005

Category: Graphic design