Step by Step has a good graphic concept in which focuses upon the relationship between the packaging design, typography and illustration. These three elements work together to communicate the product in an effective way. This product will stand out in shops, as the series exhibited together creates additional exposure. Jordan's logo is played down in a positive way. There are several good, amusing details that communicate with children and parents alike.

Company: Jordan AS

Project group company: Marianne Danielsen, Geir Hellerud, Knut Andresen, Bård Andresen, Harald Randen, Cecilie Rogde, Thomas Fløtten, Hilde Jellum-Hansen and Trond Fagerlandwww.jordan.no

Design: Designhouse Lund and Partners AS

Project group design company: Per Magne Lund, Gerd Ismar Gulbrandsen, Jannicke Solgården-Jensen and Heidi Rognlienwww.designhouse.no

Award / year: Award for Design Excellence - 2004

Category: Graphic design