Imsdal is a brand that still has a strong position. When it was launched in 1994, Imsdal became the first commercial spring water to compete with other soft drinks on the market. The natural spring lies in a small valley close to Østerdalen and it is here the water is bottled. It is known to produce the cleanest water in Norway. The graphic elements and the typography give the product a veneer of tradition - the mountain symbol represents Ronde Castle, whilst the flag represents a certain national pride. The typography and graphic design have a timeless, genuine, classical quality to them. The label was reduced to half the height in order to show more of the clear water. The identity of the packaging has achieved iconic status.

Company: Ringnes AS

Project group company: Bjørn Buewww.ringnes.no

Design: Tangram Design

Project group design company: Bjørn Rybakken (senior designer)www.tangram.no

Award / year: Classic Award for Design Excellence - 2004

Category: Graphic design