HÅG SIDEWAYS encourages people to move and vary their sitting position. It is adapted to a dynamic meeting culture where communication takes place in every direction in the room.

The seat is not pointed in any particular direction, while the arm rest loops round the back of the chair and acts as an arm rest when you are sitting sideways. The specially designed textile Softgrid, used in the surface of the seat, reflects the back's graphical pattern.

Jury`s verdict

This is a meeting room chair which stands out in terms of its design, but is still very comfortable to sit on. Every aspect of the design is executed well, with due consideration given to the choice of material and the exciting visual elements. The back's strong bent shape offers a new way of sitting. The manufacturer hopes that its aim to provide for a variety of sitting positions will be fully met.

The chair also looks elegant: its seat has a pronounced slope, the underside is well proportioned and there is a good tight connection between the legs and seat. HÅG Sideways is definitely an extremely elegant and attractive meeting room chair, based on good design expertise. This chair is a fine continuation of Håg's philosophy and enhances the collection.

Company: HÅG AS

Project group company: Prosjektleder, Anders Ramstad, HÅG - Produktutvikler, Stein Hæskja, HÅG - Produktutvikler, Ivar Bordvik, HÅG - Produktutvikler, John Lien, HÅG - Tekstilutvikler, Pernille Jensen Stoltze, HÅG - Tapetseringsutvikler, Geir Bedin, HÅG - Tapetseringsutvikler, Arild Grøttan, HÅG - Prosjekteier, Hilde Britt Mellbye, HÅG

Design: Formel Industridesign AS

Project group design company: Designer, Aleksander Borgenhov, Formel Industridesign AS - Designer, Geir Eide, Formel Industridesign AS - Designer, Sigbjørn Windingstad, Formel Industridesign AS

Award / year: Award for Design Excellence - 2009

Category: Furniture design