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- Safeway - shopping bag
Safeway - shopping bag
An original concept for a shopping bag, produced for the household market, that can change size to fit the users needs. The bag is made of elastic rubber that expands the more you put into it. The carrier is "non-directional", which means that it can handled from all sides with a 360-degree handlebar that encircles the unit. The carrier can be folded up and stowed away when it is not in use.
Design: Martin Otto Fougner
Project group design company: Sam Wilkinson, England
Award / year: Young Talent Award - 2001
Category: Eco design
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