Program:

Morning Session 11 am-1 pm

Intro by Moderator 

Simon Clatworthy

Professor in Interaction Design, 
Oslo School of Architecture and Design

Opening of the seminar

Finn Petrén, Vice-President,   EIDD
The European Institute for Design and Disability

'From Margins to Mainstream: The Inclusive Design imperative'

Roger Coleman
Professor of Inclusive Design and Co-Director of the Helen Hamlyn Research Centre, Royal College of Art, London.

Professor Coleman will give an introduction to universal design and the importance of the inclusive approach in product development for the benefit of all users and future commercial success. Designing products for all is not only commercially interesting, but soon essential, due to demographic facts and national and international focus on building an inclusive society.

'OXO - Focus on Universal Design'

Alex Lee
President of Oxo International, USA

Oxo was founded in 1990 on the philosphy of Universal Design. Alex Lee will talk about the history and philosophy of the company and tell us how living by the Universal Design principles and making products meeting the OXO criteria gives the company a competitive edge and commercial success throughout the world.

'What happens when you prick your finger?'

Jim Dawton
Director of  Pearson Matthews, UK

By coincidence this was a common starting point for two recent projects undertaken by Pearson Matthews; a London-based product design consultancy who specialise in the healthcare sector.The two projects were significantly different: one a technology-based device for measuring blood glucose, the other the humble sticking plaster. Jim Dawton will use these two case-studies to demonstrate how the needs of the user are balanced with the technical and commercial realities throughout the product development process - highlighting both successes and failures!

Summing up of the Morning Session by moderator

 Lunch 1 pm - 2 pm

1:30 pm - 2 pm
By choice: Guided tour at Oslo National Academy of the Arts (seminar venue) by Interior Architect Heidi Pettersvold

Afternoon Session 2 pm - 4:15 pm

Moderator
Simon Clatworthy
Professor of Interaction Design,
Oslo School of Architecture and Design

'Universal Design: Paradigm for the 21st Century?'

Wolfgang Preiser, Ph.D.
Professor of Architecture, University of Cincinnati, USA
Editor in Chief of Universal Design Handbook

Universal Design: Paradigm for the 21st Century?’ is about the power of buildings and products to lift the human spirit, especially when they are designed to truly meet the needs of the people who use them. The Seven Principles of Universal Design are critically examined with practical examples and performance in mind.

'Getting down to business. The Japanese Challenge'

Keiji Kawahara
Industrial Designer and President of KIDStudio Corporation  
Executive Director of the International Association of Universal Design (IAUD), Japan

IAUD, a network of more than 130 Japanese companies, including major household names like Toyota, Sony, Toshiba, Hitachi, Panasonic, Nissan, Matsushita, Fujitsu, was launched in Tokyo on 28 November 2003, with Prince Tomohito, a cousin of the Japanese Emperor as its patron.  This network represents a significant step in advancing inclusive universal design practice and is likely to have a major influence worldwide, as Japanese products become increasingly user-friendly. Executive Director of IAUD; Mr Keiji Kawahara will speak of IAUD and how they organize their work and the importance of Japanese companies focusing on universal design in product development.

'Asono Mica Play: Building a brand identity and working culture that takes to market a universal product'

Haydn Evans
Design Consultant, Asono, Norway

Haydn Evans and the creative team of Asono will present the brand new Mica Play Mp3 player and Asono Humanising Technology with focus on universal design.  

      Summing up of the Afternoon Session by moderator

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Responsible for program: 
Jannicke Hølen, Norwegian Design Council