If Norway is to find new sources of income when the oil runs out, the nature of export of goods and services must change in the coming years.

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If Norway is to find new sources of income when the oil runs out, the nature of export of goods and services must change in the coming years.

Design active companies export twice as much as companies that do not use design in their business development.

 

Design Diagnosis does not provide the answer to this important question. But the results clearly show the correlation between design activity and export of goods and services. Design active companies export twice as much as companies that do not use design in their business development.

If Norway is to find new sources of income when the oil runs out, the nature of export of goods and services must change in the coming years. The illustration shows the challenge we face.

Design will be a useful tool

Design Diagnosis clearly shows that design will be among the new tools businesses should use to ensure success, regardless of industry sector.

The survey shows the three most important reasons
companies invest in design:

• To offer added value to their customers
• To enter new markets
• To develop products and services of higher quality