Twelve companies have been selected to receive a Design Effect Award for 2010. Each of them has demonstrated that a strategic focus on design can have a positive effect on the company’s bottom line:

Nille – achieved growth in all areas after undergoing a dramatic process of modernisation and launching a new identity. Total sales increased by 67 per cent, the company’s customer base grew by 21 per cent and turnover per customer rose by 37 per cent. Design agency: New Store Europe

Lerum Konserves – achieved an 87 per cent share of total market growth for the conserves/marmalade market after re-launching Lerums Utvalde. Design agency: Tangram Design.

Norway Post – saw its reputation ranking rise 13 places, from 25th place to 12th place, after launching a new visual identity for Bring and Norway Post. Design agency: GROW.

American Bistro Scandinavia – has increased sales by 33 per cent, which yielded sales of NOK 235 000 per chair, following the redesign of its total concept for TGI Fridays Karl Johan. Design agency: RISS.

Fjordland – has seen its value grow by 276 per cent, or NOK 20.9 million in consumer sales, after re-launching the desert yoghurt brand Yoplait L’amour. Design agency: Strømme Throndsen Design.

Litago and Tine – boosted sales by 115 per cent after re-launching Litago Drikke. Design agency: Tangram Design.

Norsk Caravan Club – increased advertising sales by 225 per cent with a new visual identity. Design agency: Mission.

OsteCompagniet – turned a downswing into an upswing by re-launching its range of blue cheeses. Design agency: Dinamo Design.

Norway Post – reduced its annual logistics costs by NOK million, lowered sickness absence and reduced CO2 emissions after developing a new load-bearing system. Design agency: Inventas Trondheim.

Håg – turned a downturn into an upswing by re-designing Håg Credo. Design agency: Peter Opsvik.

Thon Hotels – increased turnover on the internet by 54 per cent after launching a new website and a new online booking system. Design agency: Logica Norge.

Unil – achieved NOK 65 million in sales in eight months after launching its Jacobs Utvalgte range. Design agency: Strømme Throndsen Design.