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NORSK DESIGNRÅD

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Design Effect

Design Effect is a new award from The Norwegian Design Council ans established in 2009. The award is the first of its kind in Norway. Design Effect recognise projects which demonstrate design’s tangible impact on a client’s business. The award will go to design projects that present proof beyond doubt that the client’s business problem was solved by the design solution.

Design Business Association in the UK has focused on the effectiveness of design for a total number of 20 years, with their Design Effectiveness Award (DEA). We have entered an agreement regarding licensing their successful award concept, which has resulted in our very own Design Effect Award.

The award is based on a very precise rating system in order to measure the effect of design projects. The awards offer a unique opportunity for design projects to be judged by a panel of senior business and marketing professionals, chosen for their business experience and acumen. During the judging process, results such as profitability, sales, market penetration, distribution, staff morale and market share are measured against the initial client brief.

All design projects, from redesigns to new solutions, are invited to apply for the Design Effect award. Entries for 2010 is closed and the Design Effekt award ceremony will take place at the Business and Innovation conference on the 20th October 2010.

For more information, please contact mg@norskdesign.no

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